Search Engine Optimisation

It is a question that we hear frequently "How do we get our website to be at the top of Google?". As with most IT related issues, it's complicated....There is no short answer to this question but there are several simple things that you can do to improve your search engine rankings:

• Content is King! - Make it relevant and interesting
• Search terms should be in your site text
• Register your site with the search engines
• Remove duplicate content from your site
• Get your site linked on relevant websites
• Check your meta tags include search terms
• Use header tags to highlight important information on your site

This list is by no means exhaustive but will get you off to a good start.  Search Engine optimisation (SEO) should be a campaign rather than an event...it is something you should return to time and again.  Use web analytics to inform your updating by looking at what your visitors are looking for and how long they are staying.  If your visitors are not hanging around for long then perhaps you need to look at your site content and navigation.

Build relevant external links by getting on your suppliers websites.  Get your site linked on trade body websites and use social media to build up links and drive traffic to your site.  A blog is also useful to pull in visitors and if they like what they read it is also likely that they may take a look around at what else you have to offer.

eNewlsetters delivered by email are another method of providing your clients and subscribers with information they may find useful or relevant. Provide links to your website to increase traffic and attract interested visitors. There is a danger that you will push content to them that they may not necessarily want.  Your newsletter should have an easy 'get-out' (such as an unsubscribe button) to avoid irritating people and it also makes sure that you are contacting the right audience.  Use a managed enewsletter service to avoid being identified as a spammer and it also makes the business of managing your subscribers much easier too.

Depending on your resources, you can venture into the world of pay-per-click to get your site listed at the top.  The cost of this will depend on what key terms you want to be listed on and the amount of competition for the key terms.  It is always better to appear at the top of the natural search results rather than the paid for results.  Research has shown that the number one paid for advert gets about the same traffic as the 7th or 8th natural search result.

Whether it is a website, enewsletter, or blog the message is the same; provide content that is interesting, relevant and useful to your readers.  Deliver what they want and not what you want to sell them.  Without good content your site with wither on the vine, no matter how much energy and money you throw at improving the listing.

TST webdesign are pleased to announce the launch of our latest design for Graystons Solcitors in Bebington www.graystons.co.uk

Graystons are specialists in medical negligence claims. The new website supports their new branding and adds information for potential clients.  We have recently added images of the team and their lovely offices in Bebington, Wirral.  The final part of the work on the website was to complete some of the SEO work that we'd started.  Although SEO is an improtant consideration when we are building and designing any site from the start there are a few aspects that can only be tackled once the site is completed and up and running.

e-Newsletter launch

Our new e-Newsletter service provides an easy to manage tool that makes the task of contacting your customers a walk in the park.  Creating an interesting an attractive newsletter that is delivered straight to your subscribers inbox has never been so easy.

The step by step wizard guides you through the process of creating your campaign.  Once the newsletter has been created you select which of your subscriber lists you would like to received the newsletter.  You can even choose when you want the newsletter to go out which helps you plan in advance and deliver with precision.

Your subscriber list is managed automatically.  You can add new subscribers at any time within a couple of clicks.  If anyone on your list ops out of the newsletter then they are automatically removed from future mailings.  You can add a 'Subscribe to our newsletter' box on your website so users can add themselves.

Once the campaign has been sent then you can view the live statistics.  The statistics page shows you who has opened the newsletter, who has clicked a link, who has unsubscribed and much more.  The information on these pages will allow you to fine tune and improve your campaigns.

The low monthly fee is determined on the number of subscribers that you have.  You can send to your subscribers as many times as you like each month at no extra cost.  Go to our enewsletter webpage to find out more or get in touch for more information.

.

Introducing Web Presenter - a fantastic new tool for your website. See below for examples of our web presenters in action. Please read below for further details.

What Is It?

It's a simple way of enhancing your online impact without the need to alter your website coding. Web presenters can welcome, inform, sell and more, generating more quality business and distinguishing your brand from the competition.